Vans began in 1966 when brothers Paul Van Doren and Jim Van Doren partnered with Gordon Lee and Serge Delia with the idea to manufacture shoes themselves and sell them directly to consumers, no middlemen involved. The called themselves the Van Doren Rubber Company, and their high-grip rubber soles quickly made them a hit in the burgeoning skateboarding scene. By the 1970s Vans had linked up with foundational skateboarding icons like Tony Alva and Stacy Peralta to design their own shoes which solidified them as mainstays in the skateboarding community for years to come.
Amazingly, Vans was able to push past being “just” a skateboarding shoe brand and transitioned into being a full-fledged lifestyle brand. Vans encapsulated the aesthetic of their skate-culture roots so well that their shoes became iconic enough to transition over to consumers who weren’t skaters at all, people who simply liked the look and feel of the shoes. By taking this approach and applying it to clothing Vans has continued to grow throughout the years into the industry giant that they are today. Head to your local Vans or go to Vans.com and take a look at their incredible assortment of footwear and fashion. Find what you want online by searching by price range to stay in budget! Check out using your Vans promo code and stay on trend with the latest from Vans.com.