Recreational Equipment, Inc. (REI) was founded on the simple notion that outdoor enthusiasts would value a company which provided high quality, affordable equipment. The model turned out to be such a hit that since its inception in 1938 REI has steadily risen in popularity among American consumers to the “household name” status it holds today.
America has a long history of valuing the wilderness, showcased by our federal and state protected lands, because as a nation we understand the beauty and importance of the natural landscape. With REI you can get everything you could possibly need for your outdoor adventures, whatever form they may take. REI has kayaks, rock climbing equipment, skis and snowboards, camping gear, even food for you to bring with you on your trip! No matter what your favorite outdoor activities might be, REI has got something just for you.