Reebok was founded in the mid-20th century as the international market for sports equipment, particularly running shoes, was beginning to ramp up. Named for the agility of the grey rhebok, an antelope endemic to South Africa, Reebok has always strived to bring out a similar athleticism in people through their shoe designs. By the 1980s Reebok had become an economic powerhouse thanks to their integration with the aerobics trend with shoe releases like the Reebok Freestyle. Into the 1990s Reebok branched out into other popular American sports, known in this period especially for their classic Allen Iverson basketball shoe series.
Today, Reebok continues to explore new worlds by integrating itself with the CrossFit community, releasing a series of shoes designed for this particular exercise approach. However, Reebok certainly hasn’t pigeonholed itself into any one market, producing shoe lines for running, training, even dance and combat sports. Beyond that, Reebok has nabbed high caliber endorsements for their streetwear sneaker lines from the artists the likes of Kendrick Lamar and Ariana Grande. No matter whether you’re looking to get some new running shoes or just looking for some sneakers to kick around in Reebok has got what you’re looking for. Sign up as a Reebok subscriber and you can get 15% off your next purchase! Save on those new kicks or the latest fitness gear with Reebok promo codes and shop online today.