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Fall in Love with Styles and Pricing from Blue Nile

Diamonds, diamonds, diamonds! They are a girl’s best friend and a gift that will be treasured for a lifetime. Blue Nile has options for everyone on the site - from stunning engagement rings to commemorative pieces that are as special as they are precious.

When browsing the site you’ll find it’s hard to make a selection! That’s because every diamond shape and color is represented so you can find exactly what you’re looking for. There’s also an educational section where shoppers can learn more about diamond grading and pricing.

The “Build Your Own” feature is a fantastic option on Blue Nile, and it’s not just for wedding rings! Those who are more particular about their fashion can use this feature to customize any ring. In addition to self-styled engagement rings and wedding bands, there are also pendants and earrings that you or a loved one can design (and surprisingly low prices when a Blue Nile coupon code is used).

Sometimes shoppers can get “married” to the idea of a certain diamond, but it is just out of their price range. This is why Blue Nile offers the “Diamond Price Match” option for all shoppers who have a specific gem in mind. While Blue Nile states that they believe their prices are unbeatable, they also have a policy that indicates diamonds of comparable quality and characteristics will receive a price match.

For shoppers who don’t like pressure while browsing, Blue Nile highlights its “no hard sales technique” policy. Staff doesn’t work on commission, which insures that you’re not subjected to any kind of stressful shopping pressure. Instead, experts guide you to the best diamond at the best price, and that’s all.

To ensure accuracy, Blue Nile uses the Diamond Price Match Guarantee for diamonds that are graded by the Gemological Institute of America (GIA).