A receipt may provide more than just an itemized list of how much you spent at a restaurant or retailer. In fact, some businesses include quizzes on their receipts that enable customers to engage with their brands like never before.
Although many businesses use receipt quizzes, customers sometimes ignore these quizzes. Yet receipt quizzes may prove to be exceedingly valuable to both a business and its customers.
Ultimately, there are lots of reasons why you – the customer – should complete a receipt quiz, such as:
1. You could score rewards.
A receipt quiz is nothing like the SAT, ACT or any other advanced test. The quiz is simple to complete, and it may enable you to score rewards and other perks. For instance, Dunkin' Donuts includes an online guest experience quiz on customer receipts. Access the Dunkin' Donuts online quiz and answer the questions after you complete your transaction. Then, you can earn a free classic doughnut during your next Dunkin' Donuts visit.
2. You can provide valuable feedback.
The customer experience (CX) is a key factor in today's business world. Recent research from CX consulting firm Walker indicates 86% of buyers will pay more for better CX. Plus, Walker notes CX is set to overtake price and product as the key brand differentiator for businesses by 2020. Thanks to receipt quizzes, you can help businesses bolster their CX levels. Best of all, your feedback may lead to a better CX the next time you shop with these businesses.
3. You can share positive and negative experiences.
A quiz receipt provides an opportunity to highlight employees who go above and beyond the call of duty. For instance, if a restaurant's staff was attentive, engaging and diligent, you can use a receipt quiz to share your positive experience with the restaurant's management. Of course, a quiz receipt gives you the chance to share a negative experience with business managers, too. If a restaurant's staff was rude, impatient and inattentive, for example, you can use a quiz receipt to share this feedback with the restaurant's management.
4. You can ask questions.
A quiz receipt gives you the chance to gain insights into your favorite restaurant or retailer that you may struggle to obtain elsewhere. Some quizzes provide customers with opportunities to ask questions about a business. Meanwhile, a business may respond to a customer's questions within hours or days. This means a quiz receipt may help you connect with a business and lay the foundation for a long-lasting partnership.
5. You can brainstorm ideas.
Businesses constantly search for ways to improve. As a customer, you can use a receipt quiz to share your ideas with a company. If a business decides to put your any of your ideas into action, you could be rewarded as well.
The next time you see a quiz receipt, you may want to complete it. A typical receipt quiz won't take long to complete, and the benefits of answering quiz questions usually extend beyond the business itself.