Why Nike is the Top Shop in Active Wear

Why Nike is the Top Shop in Active Wear

Meieli Sawyer

Meieli SawyerMay 08, 20173 min read

Do I even need to say this? I suppose, for the sake of clarity, I do... Nike is top of the shop for all things active. The reviews confirm something that we avid runners already know: its shoes enhance our run and up our game without costing us a fortune.

I had assumed that, due to its success, Nike was an older brand that had always stayed up-to-date. It’s actually as fresh as the designs feel. One of the youngest of the major active brands, the company (named after the Greek Goddess of Victory), was founded in 1964.

From concentrating on lightweight, high-tech Japanese imports to designing a collection of high-profile, high-performance shoes in the Nike labs, Nike has always been about pure innovation. Yes, clever branding never hurt, but when it comes to performance wear, Nike always delivered.

The selection can actually get overwhelming. The designs suit all runners, of all sizes, and all strides… and in all colors of the rainbow. It’s a lot to take in, which is why I have added a short list of the must-stops this spring. Check them out:

The Nike Free shoes are a perfect example of that innovation come to life. The technology behind them is fascinating: they make you feel as if you are running barefoot. Appropriately so, these shoes are considered minimalist performance footwear, which means they are light. The midsole is flexible – another bonus – which had also contributed to its popularity.

And the look: these shoes are known for their cute fabric uppers, so your performance-driven running shoes don’t necessarily need to look like they’re purpose-built. I spied lots of looks, like sock-shaped Motion Flyknit, which comes complete with a band at the ankle instead of an open cuff, and the RN 2017, which has a more traditional shape and a soft sock. (A note to shoppers: these shoes may run small, based on multiple reviews I checked out online.)


The Nike Flyknit is another cool shoe, offering unisex designs and colors so you know exactly what to get the runner in your life, no questions asked. There are a bevy of practical designs, including the Air Sock Racer, the Mayfly Woven, and the LunarEpic Low. My only warning to you is to schedule enough time to really shop away.


Nike’s Air Zoom Pegasus get top-notch scores regularly, and it’s easy to see why when you start looking more carefully. The shoes are billed as ones that can “handle high mileage” – a must for any runner – and have carefully shifted molding from last year’s version to give wearers even more support. Noted for the comfort afforded in the carriage, they’re inching their way up the “best-of” lists.

And the colors? My favorite, by far, were the ones that took the fabric-esque uppers and did something new: no marled colors, no solids, but instead a neat floral pattern in a Chinese red.


If you’re an avid runner, or hope to be one, I say check out PromoCodes.com for deals, and then move on to Nike for a pair of shoes that will make you want to run even harder.

 Happy Shopping!