How your business connects with its target audience can have long-lasting effects on your company's success. Yet some businesses fail to identify brand loyalty drivers – something that could cause a company to lag behind its rivals.
The American Marketing Association notes there are five drivers of brand loyalty:
- Dependable: Delivers consistent brand experiences, on time, every time.
- Better: Stands above the competition.
- Social Media: Uses social networks to engage with consumers.
- Light Emotional Connection: Makes customers feel good.
- Heavy Emotional Connection: Inspires and celebrates customers.
For businesses that want to transform an ordinary brand into an unforgettable one, now may be a good time to launch a rebranding campaign. Because the sooner you rebrand, the sooner you can forge a business identity that hits the mark with consumers.
Now, let's take a look at five tips to help you rebrand and upgrade your business identity.
1. Establish a Brand Vision
A rebranding effort requires you to consider your company, its mission and its short- and long-term goals. Think about what makes your company unique, and perform research to learn about your target audience, chief rivals and industry. You may want to reach out to customers for feedback as well. Next, you can create a brand vision to define what you want to do going forward. You then can determine the steps you will need to take to make your brand vision come true.
2. Promote Your Revamped Brand to Key Stakeholders
What good is a rebranding effort if customers are unaware of it? Thanks to social media, you can instantly connect with consumers and keep them up to date about your new and improved brand. Don't forget to notify vendors and other key stakeholders about your revamped brand, too. You also should pick up business cards, flyers and other business products from MOO so you can show off your upgraded business identity.
3. Remain Consistent
The temptation to fall back into old brand habits may be overwhelming, but you must do everything possible to stay on point with your rebranding efforts. Remember, brand consistency is key, especially for a company that wants to build long-lasting customer partnerships. If you can deliver consistent brand experiences across multiple platforms, you can boost the likelihood of fostering long-term customer relationships.
4. Be Creative
Let your creative juices run wild. If you create innovative blog posts, pamphlets and other marketing materials, you may be able to differentiate your brand from all others. As a result, you can make a bold statement to garner consumers' attention time and time again.
5. Track Your Success
Use key performance indicators (KPIs) to track your brand engagement efforts. Additionally, maintain flexibility, and you should have no trouble finding the best ways to engage with consumers.
A rebranding effort may seem like a massive undertaking at first and can get expensive quickly. But with the aforementioned tips, you can take the guesswork out of rebranding and quickly upgrade your business identity with tools and products for less with MOO coupon codes, creative materials and more.