Consumers Turn to Coupons Amid Changes in Retail Landscape

Many shoppers have become more price-centric and savvy since the outbreak of COVID-19. Economic uncertainty and job insecurity have led many consumers to be more cautious about their spending and to look for coupons, deals, and discount codes. Consumers have also been more likely to compare prices across different retailers and to take advantage of sales and promotions.

Since the outbreak of COVID-19, consumer shopping behavior has shifted in several ways. One notable change is an increase in online shopping as people avoid physical stores to reduce the risk of infection. Consumers have also been focused on purchasing items for their homes, such as home office furniture and home improvement items, as more people are working and spending time at home. Online outdoor and home furniture and equipment retailers such as Wayfair coupons and Overstock coupons. Online home-goods retailers such as Williams-Sonoma coupons, SurLaTable, as savvy shoppers, are looking to improve their home environment.

Additionally, there has been an increased interest in home cooking and food preparation, leading to a rise in sales of kitchen appliances and cookware. Sales of KitchenAid and Vitamix products increased.

Another trend is consumers looking for more sustainable and eco-friendly products. Shifting from luxury to practical: Consumers have been shifting their purchasing from luxury items to more practical items as economic uncertainty and job insecurity has increased. Consumers have become more focused on purchasing products that promote health and safety, such as cleaning supplies and personal protective equipment.

Consumers have been buying more comfortable and casual clothing as they spend more time at home. Due to the high demand, some athletic retailers such as Athleta, Lululemon, and Nike experienced supply shortages. Home workout equipment retailers such as Peloton, as consumers, have been looking for ways to stay active while at home.

Online grocery delivery and curbside pickup retailers such as Instacart and Shipt.

As a final note, Retailers that have been able to adapt to these changes have seen their sales increase, while those that have not may struggle to keep up. At Promocodes.com, we have observed a greater utilization of coupons and promotional codes. We are continuously collaborating with our retailers to offer the most desirable deals.