Brian Smith founded the UGG brand in the 1970s, starting out selling sheepskin boots. By the mid-1980’s, UGG became synonymous with southern California culture, and they steadily gained momentum selling in surf shops and other shops down the California coast. It is a symbol for those who embrace sport and a relaxed, active lifestyle. Today, celebrities and media personalities casually sport the UGG brand. If you want comfort and style mixed into one beautiful shoe, UGG Australia is your store.