Think of Rakuten as an online shopping mall. Simple business model, right? Well, simple aside from all the technical mumbo jumbo of actually running an internet business, but seriously that’s all Rakuten wants to be. Their goal is to make online shopping easy by featuring products you know and love in one easy to use platform. They got the jump on this idea by starting early; Hiroshi Mikitani had the foresight in 1997 to see that the World Wide Web was going to permanently change the way business is conducted around the world. That’s part of the reason why he named the company Rakuten which means “optimism” in Japanese, because he believes that this is the right approach to living into the promise of the future.
Since then Rakuten has grown into one of the largest online marketplaces in the world, generating billions of dollars in revenue each year while demonstrating sustainable growth. Rakuten has seriously got everything you could imagine, from Ralph Lauren to surge protectors, to motorcycle parts, to beauty products and everything in between. Next time you decide to shop online use Rakuten and the latest promo codes and see what you can find, they’re sure to have just what you’re looking for at a great price.