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100% Pure offers pure cosmetics created with all natural and organic ingredients. You’ll find fruit pigmented makeup for your face, cheeks, lips, and eyes, and skincare products in the form of cleansers, toniques, scrubs, serums, and moisturizers. 100% Pure also scopes the realm of bath and body, offering washes, scrubs, soaps, and more. 100% Pure products are completely concentrated, meaning they don’t contain water, alcohol, thickeners, emulsifiers or any other “fillers.”